More on the Avvo Controversy.

I guess it is true that there is no such thing as bad publicity. It seems that just about every legal blogger is talking about Avvo and Avvo continues to get tens of thousands of hits. But the fact remains that the site, and its basic premise is flawed. Scott Greenfield of Simple Justice hits the nail on the head when he says

But the root of the problem is the number. I may never have tried a case, but if I got involved in all the bureaucratic nonsense of bar associations, made a few friends and wrote an article, I would still get a perfect 10. Paul’s answer is the Avvo does not promote the blind use of the rating number, but says that the rating is just the first step in the consumer’s search for a lawyer. There’s a link to the 3 things to do to select a lawyer. You probably missed the link, as did I. Will anybody read this stuff or just stop at the rating number? What do you think?

Avvo seems to be responsive to the criticism of the legal community, but does not appear willing to move away from its numerical ranking system.

Just wait until someone starts doing this for doctors. . .