“Nature Boy” Ric Flair says “Whooooooooaaaaa”

Professional wrestler Ric Flair is suing a Columbia, SC car dealership for imitating his character the “Nature Boy” and misappropriating his catchphrases. Flair sued Freedom Suzuki in Federal Court for wrongfully “using his name, slogans, likeness and personality in radio and TV ads” that featured a blond-haired character named “Captain Freedom” shouting “Whoeee” and “To be the man, you got to beat the man!”

While “Whoooooe” and “To be the man, you got to beat the man!” are not exactly trademarked, and being a pumped-up bleach blond isn’t exactly a unique look, they are both closely associated with Flair. It also doesn’t help Freedom Suzuki’s case when the ad in question actually says,

“Whooooeee. To be the man you got to beat the man. Ric Flair was right all you other car dealers out there!”