What Happens When Lawyer Advertising is Unregulated….

As the ever amusing David Lat put it on Above the Law :

The ethical rules governing advertising by lawyers are designed in large part to protect the public from misleading pitches. But maybe it’s the lawyers who need protecting — from themselves.

And boy, do these guys need some protection:

The blog where the post first came put it best:

A gorilla’s DNA is a 97% match of a human. However, these two grim-faced ambulance chasers are probably more like a 99% match. And—as part of their initial free consultation—if you think your injuries aren’t quite serious enough to win your lawsuit, ex-Marine Smith (L) will howl, pound on his chest, and throw you around their offices until sufficiently concussed.

What’s next? Sharks in a feeding frenzy?

Cheetahs chasing gazelles?